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M&S, Warner Bros. Discovery and Lidl win big at the Marketing Week Awards. Congratulations to all the winners of this year’s Marketing Week Awards, including Grand Prix winner Warner Bros. Discovery, Brand of the Year M&S and PwC CMO Antonia Wade, who is Marketer of the Year.
Latest Articles - Marketing Week
Funny brands and growing beyond TikTok: Your Marketing Week. At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From exploring how brands that found fame on TikTok are looking to sustain growth to the value of emotion in advertising, it’s been a busy week. Here is my take.
Seven principles of effective marketing communication
Oct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
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Revealed: The UK’s top 75 most valuable brands - Marketing Week
Sep 29, 2021 · The rest of the top 10 is made up of Lipton ($10.7bn), Sky ($10.6bn), BP ($10.5bn), BT (£10.5bn), Johnnie Walker ($8.3bn) and Dove ($7.3bn). “There’s no doubt that in our global top 100 we are seeing fewer UK brands present – Vodafone is now the sole UK brand represented in the global list,” Guerrieria says. “But that’s not to say ...
What is programmatic advertising? A beginner’s guide
Mar 27, 2017 · Finding your way through the jargon is the first step to understanding exactly what programmatic is. Defined by the Display Trading Council as the use of automation in buying and selling of media, programmatic can apply to anything from display to digital out-of-home and television. “Programmatic started off as a way of using up remnant ...
The best marketing campaigns of 2023: Part 1
Dec 4, 2023 · Barbie. 2023 was the year everything turned pink. Barbie became one of the most hyped movies of all time, with anticipation building for months ahead of its release in July thanks to what has to be one of the most joined-up and concerted marketing efforts for a film in recent years. Leaning heavily on its distinctive brand assets – namely the ...
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
Jan 23, 2013 · Case study: Patagonia’s ‘Don’t buy this jacket’ campaign. Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment but changed its philosophy to focus ...
Top ten Nike ‘Just Do It’ ads - Marketing Week
Aug 22, 2013 · As the company celebrates the 25th anniversary of its famous slogan, Marketing Week picks out ten of the most memorable ads it has graced during that time. By Seb Joseph 22 Aug 2013. 1988 – Walt Stack. Первый ролик Nike Just do it, 1988. If playback doesn't begin shortly, try restarting your device.
‘You can’t cheat the fundamentals’: Why Prime has been reduced …
Apr 12, 2024 · Marketers taking a lesson from this should look to double-down on “the fundamentals” of “availability, building brand awareness, being priced right and having a good proposition”. “You can’t cheat the fundamentals. You can cheat maybe for a short time as they have, but long term, you can’t cheat the fundamentals,” Evans says.