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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Burger wars: How Burger King's rivalry with McDonald's ...
May 17, 2022 · Burger King’s profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald’s by name and claimed the chain’s burgers were 20% smaller than those of Burger King.
Sneaker supremacy: Nike and Adidas battle for brand love
May 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original sneaker battle, but fierce competition …
9 campaigns that struck a chord in 2021 - Marketing Dive
Dec 7, 2021 · Nonfungible tokens (NFTs) made headlines in March 2021 after a piece of digital artwork sold for $69 million, igniting a flurry of interest around the blockchain-based tech. The craze soon seeped into the marketing world, with brands from Charmin to Coca-Cola quickly jumping on the bandwagon to drum up buzz.
How Coke and Pepsi's rivalry shaped marketing
May 3, 2022 · Getting to the roots. Coke and PepsiCo, Pepsi’s parent company, may be two multinational corporations whose reach and extensive product portfolios can make the mind reel, but their story is also one with a clear underdog.The disparities have stretched far back: Coke’s estimated marketing budget in 1939 soared into the millions, according to “The Cola Wars,” …
Social Media Marketing News | Marketing Dive
Oct 31, 2024 · 5 ways grocers can master shoppable video, connected TV. Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB’s VP of industry insights and content strategy. By Peyton Bigora • Oct. 2, 2024.
Creative Marketing News | Marketing Dive
Nov 4, 2024 · Rare Beauty celebrates ‘Every Side of You’ for first global campaign. The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z. By Jessica Deyo • Oct. 21, 2024.
Nike's apps played crucial role in driving engagement, 2020 digital ...
Jan 14, 2021 · On the strength of its websites and mobile apps, the company’s digital revenue jumped 84% in the quarter ended Nov. 30, according to its earnings report last month. While Nike didn’t provide exact figures, it reported a 9% gain in total revenue to $11.2 billion. Digital sales will make up about half of total revenue in the near future, the ...
Marketing playbook: Breaking down industry trends to follow in …
Jan 26, 2024 · Marketing playbook: Breaking down industry trends to follow in 2024. Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI. Published Jan. 26, 2024. By Marketing Dive staff. Nuttapreya Sirisommai via Getty Images.
Celsius CEO on keeping a disruptor's edge and staying ...
Oct 9, 2023 · Parent Celsius Holdings grew revenue in North America by 114% year-over-year in the second quarter to reach $311 million, and the company is eyeing a bigger global footprint. Below, Marketing Dive spoke to CEO John Fieldly about the MLS tie-up, the influence of PepsiCo and keeping a disruptor’s edge on an increasingly broad stage.