AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
The Programmatic and Marketing Technology Events of the Year
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Google Grows Its Sellers.json File To 1.2 Million Publishers
WEBOct 16, 2020 · After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon.. Sellers.json is a mechanism developed by the IAB Tech Lab that buyers can use to verify which exchanges and SSPs are authorized to sell a publisher’s inventory.. Google’s expanded file now includes information for 1.2 million publishers, and support for all publishers ...
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
WEBTuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a …
MediaMath Owes $100+ Million To At Least 200 Companies
WEBJul 3, 2023 · When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare.. According to the filing, MediaMath has between $100 million and $500 million in liabilities.It has estimated assets of somewhere within that same range and owes money to between 200 and 999 creditors. These are mostly names that would be familiar to anyone in ad tech ...
The Purchase Data Playbook For Marketers - AdExchanger
WEBNov 13, 2017 · The offering: Visa Advertising Solutions, which launched fall 2016, offers two products: Visa Audiences helps marketers target digital advertising across mobile, social, display, video and addressable TV.And Visa Ad Measurement provides ROI measurement. Visa Advertising Solutions partners with Oracle Data Cloud and other service providers to market Visa’s data segments directly to brand ...
On DoubleClick Ad Exchange: More Digital Media Industry Reaction
WEBSep 22, 2009 · Read more reaction on the launch of the new DoubleClick Ad Exchange, its benefits and any concerns from members of the online advertising ecosystem… 24/7 Real Media Acxiom AdBuyer.com AdMeld AdReady Aggregate Knowledge Audience Science Bluetie Brand.net Brilig ContextWeb/ADSDAQ DataXu eXelate Forbes.com Invite Media MediaMath RocketFuel Triggit TRAFFIQ Turn Undertone Networks [x+1] Yieldex ...
Netflix Sees 150% Jump In Upfront Ad Sales This Year
WEBTuesday, August 20th, 2024 – 10:00 am. SHARE: That’s a wrap for Netflix’s second-ever upfronts. On Tuesday, Netflix said it netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged ...
3 Auctions Rule Digital Advertising. Here’s A Guide To
WEBNov 20, 2019 · Here’s A Guide To Navigating Them. Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a …
Breaking Down Epsilon’s Stack: What’s In It For Publicis?
WEBApr 19, 2019 · Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a lot more with Epsilon’s hefty $4.4 billion price tag. Epsilon is best known for its services related to data management, email marketing and loyalty platforms. But Epsilon also gives Publicis an affiliate marketing network (Commission […]