Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Brian Niccol, is keeping the coffee giant’s home base in Seattle, even though he himself lives in Orange County. Since its ...

The Starbucks community has since responded to the Sharpie idea on social media, with many attempting to theorize how the ...

Starbucks' new CEO is on a mission to turn the coffee giants fortunes around, and one of his plans is to bring back a retro ...

US markets are under pressure today as Wall Street braces for the US presidential election. The volatility comes amid a busy ...

Starbucks CEO Brian Niccol wants to regain the company’s footing by focusing on the brand’s identity as “a welcoming coffee house.” ...

Starbucks’ holiday menu is also getting new items, including a “Cran-merry” orange drink as part of the chain’s popular Refresher lineup of non-coffee beverages, a turkey sage danish, a snowman cake ...