Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Brian Niccol, who took over as CEO in September, told analysts on an earnings call this week that the company's financial ...

Now, new Starbucks CEO Brian Niccol is looking to restart the tradition as a way to entice guests into the coffee shops. He ...

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the ...

"Unfortunately it's not as simple as going to Staples and picking up some Sharpies," Niccol said. "That's the power of our ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...

Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the challenges of mobile orders, his relationship with ...