Amazon Alexa was originally launched alongside the very first Amazon Echo speaker back on November 6, 2014 – but as the voice assistant approaches its 10th birthday, it's struggling to keep up with next-gen AI bots like ChatGPT and Gemini.

While the company searches for its vision, Jassy has installed a new head of the devices and services division under which Alexa falls. Panos Panay has been at the company for a year now, and Bloomberg reports the former head of Microsoft’s Surface division has “brought a focus on higher-quality design to a group adept at utilitarian gadgets.”

Between the "smart" assistant's 2014 introduction and late 2022, Amazon's Worldwide Digital unit lost over $10 billion on Alexa alone. Despite countless hardware iterations and plenty of ads showcasing Alexa's ability to answer everyday questions,

A new report reveals how Amazon continues to struggle with building a better AI brain for Alexa as competitors surge ahead.

The Bloomberg report goes on to detail the problems that the AI-enhanced Alexa is having in testing. For example, beta users reported that the AI can give long, rambling answers t

Amazon’s Alexa, the voice assistant that debuted with the Amazon Echo on November 6, 2014, is approaching its 10th anniversary, but it may be a while before it catches up to more advanced AI competitors.