If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Featuring fast-drying, flattering swimwear, this new ...

The seamless, poreless, sanitized effigy of a capitalist titan was a startling piece of marketing for Skims. By Rhonda Garelick Rhonda Garelick writes the Face Forward column for The New York ...

Kardashian's unisex shapewear brand Skims celebrated the release of its new swimwear collection with the cheeky installation, which has been on display in Times Square since Tuesday. "OMG ...

Skims took an inventive route to promote the brand’s newest swimwear collection — adding a 60-foot-long balloon of cofounder Kim Kardashian to the middle of New York City’s Times Square.

Turn heads at the beach in this sleek, curve-hugging bikini with a bold leopard print. Then, wrap up in a soft, effortless sarong for the perfect finishing touch. Soak up the sun in this sleek ...

The new swim collection from SKIMS features bikinis and other beach accessories and is set to launch on March 6 Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE. She has been working at ...

See a mistake? Let us know Kim Kardashian’s Skims is setting up shop in Chicago’s Gold Coast, taking over a storefront in L3 Capital’s latest Rush Street acquisition and marking yet another ...

The 60-foot balloon installation features Kardashian wearing pieces from the forthcoming swimwear collection: Skims Swim’s triangle top and cheeky tanga bottoms in a shade of tide. The installation is ...