After winning the 2024-25 College Football National Championship against ... State is a reflection of the eventual "evening out" of NIL offers compared to the program fit for specific athletes.

For the first time in college football history, amateur players are able to legally put money in their pockets thanks to the innovative NIL rules introduced to the game in recent years.

Flau'jae Johnson reacted to LSU assistant coach Gary Redus' gesture to hype up Tigers' guard Kailyn Gilbert. Redus posted a photo of himself on his stories, showcasing a T-shirt design around Gilbert ...

Dr Pepper was one of the first major national brands to integrate current college athletes in its advertising when name, image and likeness rules changed in July 2021 when it featured DJ ...

Fanstake — really the entire concept of “this NIL garbage” as one Power 4 football coach put it — isn’t everyone's flavor. And it doesn’t matter if it’s the rank-and-file T-Shirt ...

Until they eventually become part of the 98.4% of college football players who don’t make it to the NFL. Until those years of avoiding hard life truths, of making the road easier (tax-free NIL ...

and Likeness (NIL) has added another layer of complexity to college football, and Georgia has embraced it with the same mindset: you earn what you get. Unlike some programs that may give players ...

However, in the four years since the beginning of NIL, the landscape of college football has changed drastically. The introduction of NIL has resulted in a lack of continuity on college teams.

Alabama football QB battle is reaching its crescendo and Keelon Russell is seemingly taking the old-school road in terms of NIL -- one that Nick Saban would've been an instant fan of.

ESPN's Paul Finebaum has become tired of the NIL obsession taking over college football across some of the sport's most lucrative college football programs. Finebaum said NIL is becoming so ...