Nike’s struggles have opened the door for Adidas to gain market share with its Samba and Gazelle sneakers, though the trend ...

Nike's ongoing struggles are giving Adidas a chance to keep taking market share from its larger U.S. rival, but the German ...

CMO of Mastercard, says that embracing a passion-based approach in marketing can make a stronger emotional impact on ...

Training for the New York City Marathon is a rewarding but demanding experience that requires dedication, the right mindset, ...

In a bid to attract shoppers who want to buy into the trend but still want to feel unique, Adidas has kept churning out new ...

There are tons of running apps out there, but only a few standouts. Nike Run Club is free, fun, and will never leave you bored. Runna will compel you to tick all the checkboxes on its structured ...

As Adidas capitalizes on the growing popularity of its Samba and Gazelle shoes, the brand is gaining market share from rival ...

If you’re lucky to glimpse one in real life, it’s likely to be behind a locked glass case in a high-end sneaker boutique.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

For Sinclaire Johnson, 2024 has been a year of ups and downs. In the “downs” department: She had two injuries that took ...

Nike is also looking to foster brand loyalty with its membership programs, including Nike Run Club, Nike Training Club, and other digital apps. Lastly, Nike's committed to delivering $2 billion in ...