The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City. By Carly Thomas Associate Editor The Duchess of Sussex has been called out by some on ...

Meghan Markle took to Instagram on Tuesday to announce the name of her brand new lifestyle brand. “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on ...

The Duchess of Sussex has rebranded her lifestyle brand, formerly known as American Riviera Orchard, and launched a new Instagram account to mark the transformation Stephanie Petit is a Royals ...

A politician in Spain is reportedly considering suing Meghan Markle for seemingly plagiarizing one of the country’s coats of arms for her new brand As Ever’s logo. Xisca Mora, who is the mayor ...

Ranbir Kapoor unveiled his long-planned lifestyle brand and first flagship store in Mumbai, named ARKS. (Image Credits: Instagram) Bollywood actor Ranbir Kapoor has officially unveiled his much ...

Meghan Markle announced that her lifestyle brand has a new name — and it will launch along with her Netflix series in March. And, yes, there will still be jam. (Leon Bennett/FilmMagic) ...

Nearly a year after launching her lifestyle brand American Riviera Orchard, Meghan Markle said Tuesday she will now call her company “As Ever” in a relaunch, with products ranging from pet ...

Meghan Markle’s new necklace has a special meaning. While announcing that she’s renaming her American Riviera Orchard brand to As Ever, the Duchess of Sussex, 43, wore a red enamel necklace in ...

Less than a year after debuting American Riviera Orchard, the Duchess of Sussex has shifted focus with the announcement of her rebranded lifestyle brand Erin Hill is the Senior Editor, Royals at ...

Meghan Markle has announced she is relaunching her wellness and lifestyle brand under a new name. From March, her American Riviera Orchard business - which was launched just a year ago - will be ...

Meghan Markle has changed the name of her lifestyle brand from American Riviera Orchard to As Ever. She announced the news on her official Instagram account on Feb. 18. "Cat's out of the bag. I'm ...