With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving.

The IPL 2025 will kickstart from March 22. In a letter to the IPL chairman Arun Dhumal, the Director General of Health Services Atul Goel said that cricketers who are role model to the youth of ...

The BCCI has set new regulations for IPL teams' practice sessions to preserve pitch quality and ensure balanced training opportunities. Teams can have seven practice sessions, including two ...

He urged other boards to unite in boycotting the Indian Premier League (IPL). Inzamam ul Haq wants other cricket boards to unite against BCCI(ICC) BCCI is currently in the midst of a controversy ...

Another noticeable change was the Gold IPL logo on the sleeves, which is the new introduction from the BCCI to separate the reigning champs from the rest. Watch the introduction video: KKR have ...

The BCCI released the IPL 2025 schedule on Sunday with last year's finalists Sunrisers Hyderabad taking on Rajasthan Royals on March 23 in Hyderabad. The tournament will include 70 league matches ...

Earlier in the day, the team had also unveiled their new jersey, which features three stars on the crest, as well as a brand new gold IPL logo, tagging them as the current title holders.

Eden Gardens, the home ground of IPL 2024 champions Kolkata Knight Riders, will host both the tournament opener of IPL 2025 on March 22 and the final on May 25. It will also host Qualifier 2 on ...

The BCCI announced the IPL 2025 schedule on the league's official website on Sunday, February 16. Ten teams will compete in 13 different cities across two months, with one team lifting the trophy ...

Former India cricketer Aakash Chopra has identified three potential candidates for the Delhi Capitals captaincy role - Axar Patel, KL Rahul and Faf du Plessis - in the IPL 2025. He believes Axar ...

Lalit Modi shared a video montage featuring Rima Bouri. On the occasion of Valentine's Day, Lalit Modi, the founder and former chairman of the Indian Premier League (IPL), announced that he has ...