Hooters is going from an R-rating to a PG-13 as part of a new branding strategy to make it more family-friendly. The company’s CEO calls it 'Re-Hooterization.' ...

Hooters, the U.S.-based restaurant chain known for chicken wings and "Hooters Girls" skimpy wait-staff outfits, has filed for ...

Hooters, the sports bar and grill known more for its female waitstaff dressed in skimpy orange shorts than its signature ...

The company ran into financial woes as its debts mounted, but it says it intends to stay open and resolve its troubles within ...

Its business strategy has faced challenges ... refuted claims it was shutting down and rebranding due to changing customer tastes. In 2019, the Hooters hotel-casino off the Las Vegas Strip was ...

Another part of Hooters’ rebound strategy: rebranding its image to become more “family friendly," including getting rid of its famous “bikini days,” reports the Montgomery Advertiser.

Its business strategy has faced challenges ... refuted claims it was shutting down and rebranding due to changing customer tastes. In 2019, the Hooters hotel-casino off the Las Vegas Strip was ...

Hooters, the Atlanta-based restaurant chain known for chicken wings and "Hooters Girls" skimpy wait-staff outfits, has filed ...