Walmart adds exclusive flavor of popular Pepsi brand
And now Walmart (WMT) is getting an exclusive new soda flavor. Beginning in June, Walmart will begin carrying Mountain Dew Dragonfruit, a new flavor that will taste like the pink tropical fruit. The PepsiCo (PEP) product will be available in cans and bottles,
Pepsi will not factor representation metrics in executive compensation
Pepsi is set to add language to its website clarifying they will no longer factor representation metrics into their executive compensation packages.
Pepsi makes harsh decision amid declining sales
Related: Pepsi sued by FTC over controversial law infringement These continuous concerning declines have caused PepsiCo to take extreme measures over the last few months to reduce costs and make ends meet.
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Pepsi drops DEI chief, representation goals — but not everyone is convinced
Pepsi announced it is ditching several DEI initiatives as the soda-maker joins the growing ranks of companies dropping the controversial initiatives.
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Cola Wars Rekindled: Pepsi's 'Any Time' Campaign Takes On Coca-Cola
Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, Pepsi is reviving the spirit of cheeky marketing with an ad that recalls the famous 'Nothing Official About It' campaign from the 1990s.
Celsius Holdings: The Thesis Is Not Broken, A Recap Of The Situation
Celsius sees 22% YoY retail sales growth, bolstered by the strategic Alani Nu acquisition. Click here to find out why I rate CELH stock as a Buy.
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How Pepsi’s "joke" advertisement led to a legal nightmare
Pepsi’s "Where’s My Jet?" campaign went from a joke to a lawsuit. Here’s how a playful ad turned into a marketing disaster and key lessons for brands.
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Pepsi takes on Coca-Cola’s ‘Half Time’ campaign
Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" from "Half Time" and replacing it with "ANY"
Celsius makes move to take down Coke, Pepsi
And the latest move in the beverage space is by Celsius, the energy drink company which makes the highly popular alternative energy drink. Celsius announced this week that it will acquire Alani Nu, a rival energy drink brand,
Cola wars 2.0: Pepsi crashes Coke’s ‘half-time’ party in soda smackdown
Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response? Why wait for halftime when Pepsi is perfect for any time?
Differences bubble up between PepsiCo and Coca-Cola on diversity programs
PepsiCo and rival Coca-Cola are taking different paths on the issue of diversity. In a memo sent to employees and released Friday, PepsiCo CEO Ramon Laguarta said the company is rolling back some of its diversity,