As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand ...

I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a ...

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TV personality Nigel Barker, host of the "Shaken & Stirred" podcast along with fellow beverage industry veteran Philippe Roederer, debut The Barker Company. Read the whole story ...

In June, San Diego-based agency Mindgruve merged with Macarta to form MindgruveMacarta. Now that agency, in a bid to bulk up ...

What's in a name? That which we used to call Twitter no longer smells as sweet, according to just-released brand equity valuation platform Brand Finance, which this morning downgraded the value of ...

Following its Oversight Board's recent concerns over risking users' freedom of expression through the use of AI-editing tools, Meta has decided to make its once-clear labels on AI content edited or ...

Paramount is backing the civic effort via research that found a friend’s encouragement increases the likelihood another will vote. Compared to campaign ads or social posts, a friend’s recommendation ...

For retailers, the holidays ahead are shaping up to be minimally merry. While U.S. consumers are feeling better about their finances, they are heading into the holiday season with higher levels of ...

TV stations, along with other legacy local media such as newspapers, have been in a phase of adaptation to new ways of doing business for a number of years now. But at the same time, much of the ...