John Lewis is drawing on its heritage to celebrate the return of its “refreshed value promise”, with the first in a trilogy ...

With concerns over brand safety on social media and in programmatic advertising re-emerging, are brands, platforms or third ...

Brands in emerging categories often have to be disruptive in how they approach product, price and place to create value in ...

Attention is key to understanding the effectiveness of media and creative, but we need a standardised definition and methods ...

A study by Visa, UEFA’s women’s football sponsor, has found 70% of fans believe brands help boost the visibility of women’s ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Carex owner PZ Cussons identifies strengthening its brand building capabilities as a strategic priority for 2025, as it ...

More than a third (33.7%) of B2B marketers frequently find themselves in conflict with the sales team, according to new ...