The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...

"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...

Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...

The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...

Paramount advertising president John Halley (Credit: TheWrap/Chris Smith/Getty Images) Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings ...

Nielsen and parts of Paramount have come to loggerheads in the past. In 2019, CBS dropped Nielsen over a similar dispute tied to pricing. CBS was without Nielsen measures for about 11 days.

Paramount Global and Nielsen have hit a contract impasse as CBS News gets set to host the vice presidential debate Tuesday night. As of 12:01 a.m. ET on Tuesday, no contract was in place between ...

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings ...

Sunday night’s return of Yellowstone delivered the biggest premiere night audience ever with 16.4 million viewers.

Gladiator 2 is distributed by Paramount, which means that the studio's sister streaming site Paramount Plus will be the place ...

Paramount Global's partnership with Nielsen, on hold since Oct. 1, challenges Nielsen's ratings measurement dominance and ...