Coca-Cola described Spiced as “a burst of refreshing notes from raspberry and spiced flavors.” The beverage company’s mission with the flavor was to attract the next generation of consumers, particularly younger patrons who increasingly chose to drink Coca-Cola as a special treat instead of a regular beverage.

Launched just six months ago to meet younger consumers' preferences for spicier products, the raspberry-flavored cola is being discontinued--yet it still outlasted 1985's notorious New Coke.

They have found success however with brand partnerships with other legacy brands and with celebrity endorsements. Coca-Cola has released limited-edition flavors as twists on its regular formulas. Recent ones include Coca-Cola Oreo and Coca-Cola Marshmello — a collaboration with Grammy-nominated artist Marshmello, which flew off the shelves.