With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Reliance Jio, India's largest telecom firm by users, said on Monday it will start charging users to stream Indian Premier League (IPL) cricket matches, ending two years of free streaming of one of the ...

Batting against Jerome Taylor in the final over of the powerplay, Sachin smacked the pacer for a four and a six in ...

IPL mandates that this is the only way to bat.IPL batting comes to TestsWhen Brendon McCullum introduced IPL’s mantra of ...

The Mumbai Indians have claimed their second Women’s Premier League (WPL) title with an eight-run win against the Delhi ...

Follow our live build-up, with full team news and analysis, ahead of our comprehensive text commentary stream.

Shreyas Iyer, the captain of Punjab Kings in IPL 2025, has teamed up with HUEMN for a fashion collection that blends ...

England's all-format cricketer Harry Brook has had to bear the brunt of pulling out of the Indian Premier League (IPL) for the second consecutive season as reports have claimed that he has been banned ...

"Nobody understands how isolating it is to be this rich. Is everyone doing our bidding because we can make them or because ...