With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Reliance Jio, India's largest telecom firm by users, said on Monday it will start charging users to stream Indian Premier League (IPL) cricket matches, ending two years of free streaming of one of the ...

The Indian Premier League (IPL) is a domestic, annual Twenty20 cricket tournament in India, organised by the IPL Governing ...

Batting against Jerome Taylor in the final over of the powerplay, Sachin smacked the pacer for a four and a six in ...

Shero, a platform that aims at helping thousands of women earn through home-cooked meals, launched the logo for its new ...

IPL mandates that this is the only way to bat.IPL batting comes to TestsWhen Brendon McCullum introduced IPL’s mantra of ...