Men's grooming brand Duke Cannon dives into the billion-dollar NIL game by sponsoring Iowa State University's mascot, Cy the ...

Joint Chiefs Chair Mark Milley for lowering standards. Hegseth vows to restore discipline and military readiness.

Mira Chai Hyde pioneered the art of men's grooming. Here, her celebrity clients share what makes her so special.

Defense Secretary Pete Hegseth has ordered a “rapid” services-wide review of existing standards for military physical fitness ...

Makeup artist Manny Gutierrez highly recommends that men try a tinted moisturizer, and he personally recommended this new ...

As the market for men’s grooming products continues to grow and expand, there’s a major shift happening in the way companies are designing and marketing them. If you’ve shopped for these products, you ...

Defense Secretary Pete Hegseth has ordered a review of military standards related to physical fitness and appearance across ...

The review will include standards for physical fitness, body composition and grooming, including beards, which are currently not allowed in the military, apart from some religious exemptions, ...

Defense Secretary Pete Hegseth vowed in January to review "in a gender-neutral way" readiness standards for troops.

The growth of men's grooming products is being driven by changing ideas and trends among millenial and GenZ men The post Millennials, Gen Z drive new generational trends in men’s grooming products ...

The review will include standards for physical fitness, body composition and grooming, including beards, which are currently ...