IBM and Ferrari team up to supercharge fan engagement in Formula 1 with next-gen data and analytics
IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics ...
Alpine F1 Team Moving to Mercedes Power in 2026
Alpine effectively takes the Mercedes customer deal from Aston Martin, which from 2026 is becoming Honda’s works partner in ...
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Alpine F1 team to use Mercedes power units from 2026
With Renault ending its F1 power unit program, Alpine will have to turn to an outside supplier for the first time.
F1 Authentics Launches Aston Martin Aramco F1-Themed Simulator
F1 Authentics has launched its latest offering, an Aston Martin Aramco F1 Team-themed simulator designed to offer fans a ...
A formula for life? New model calculates chances of intelligent beings in our universe and beyond
The chances of intelligent life emerging in our universe—and in any hypothetical ones beyond it—can be estimated by a new ...
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Rain and real-time data: How F1 teams tackled Brazilian GP conditions
TeamViewer, a software company for remote connectivity, entered into a five-year partnership with Mercedes-AMG Petronas ...
Aston Martin vanquishes the ghosts of bygone spies
Popular Science has recently driven the Aston DB12 and Vantage, and while the Vanquish bears a resemblance to its lesser ...
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IBM becomes official partner of Scuderia Ferrari HP F1 team
IBM has announced a partnership with Formula 1 team Scuderia Ferrari HP ... a fully reimagined mobile app to be unveiled ...
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Ferrari announce NEW signing ahead of Hamilton arrival
Announcing the new deal in an official statement on their website, Ferrari promised that it would propel the team into a 'new dimension' when it comes to fan engagement and digital, with Lewis ...