Rocket Mortgage FieldHouse, home to the Cleveland Cavaliers and Monsters, is undergoing a rebrand and will now be known as Rocket Arena. This rebrand follows the decision by Rocket, the mortgage and personal finance giant,

For the second consecutive year, a major sports venue in Cleveland is getting a new name. Rocket Mortgage FieldHouse has been renamed Rocket Arena to better reflect the umbrella-like positioning for Cleveland Cavaliers owner Dan Gilbert’s business ventures.

The home of the Cleveland Cavaliers is getting a new, shorter name. State of play: As of today, Rocket Mortgage FieldHouse is now "Rocket Arena." The big picture: Dan Gilbert owns both the Cavaliers and the collection of mortgage,