At just $1,199 for its 55-inch model, the B4 is a testament to LG's continued efforts at delivering quality OLED TVs at multiple price points. There are cheaper, brighter alternatives out there, but you'd have to look at Mini-LED models like the Hisense U8N or the Samsung QN90D QLED TV for a similar value proposition.

Amazon Big Deal Days (also known as Prime Day in October), is already serving up some spectacular OLED TV deals. The LG C4 is one of the best TVs we've seen this year and with savings in the hundreds, we're convinced that this is the TV to buy – however, there is a crucial plot twist.