Apple is reportedly rethinking its annual release cycles, according to a new report from Bloomberg’s Mark Gurman. In this week’s Power On newsletter, Gurman suggests that Apple’s clockwork cycle of hardware and software releases is starting to show some “cracks.”

Apple will be gradually moving away from its annual product release schedule, Bloomberg reported. The company has historically stuck to rolling out new software during WWDC in June, followed by unveiling hardware in September and October, namely iPhones, iPad and iMacs.

For years, Apple has maintained a consistent launch timeline, unveiling new software in June and releasing updated hardware—particularly iPhones—in September and October. However, as the company's product portfolio expands,

Apple considers breaking tradition. Apple has long followed a consistent release schedule for its major products like iPhones, iPads, and Macs. The company typically unveils its l