Two decades after creating Digg, a community-focused social message board, Kevin Rose is reviving the site and teaming up with a founder of Reddit.

"By combining Ohanian's and Rose's historical knowledge and deep understanding of what has and hasn't worked from their experiences at Reddit and Digg with today's technological advancements – particularly in AI – Digg plans to become an online destination with humanity and connection at its core,

Reddit co-founder Alexis Ohanian and Digg founder Kevin Rose are backing the deal, with the new Digg to be led by CEO Justin Mezzell.

Kevin Rose is bringing back Digg with help from his Moonbirds co-creator Justin Mezzell, Reddit co-founder Alexis Ohanian, and AI tools.

Before Reddit there was Digg, which popularized up- and down-votes on online posts. Now the founders of both platforms — social media veterans Kevin Rose and Alexis Ohanian — are relaunching the early Reddit rival with a focus on “humanity and connection” they hope will be boosted by the use of artificial intelligence.