Teams play not for a national title but often for a generic trophy stamped with the name ... In a world where everyone is chasing Pop-Tarts Bowl clout, Cheez-It stands above the fray as arguably ...

A new trophy given to the winning team was commissioned ... Prior to that, it was the Cheez-It Bowl as Kellogg’s became the title sponsor. In total, there have been nine different title sponsors ...

Brilliant sponsorship by Cheez It. If you can't afford the national championship game, slap your name on a game so heinous that everyone will be buzzing about it.

In 2023, Kellanova, the parent company of Pop-Tarts and other snack brands, rebranded the Orlando-based Cheez-It Bowl to the Pop ... and a functional toaster trophy. “We listened to what fans ...

The Kellogg Company, which bought the naming rights to the game in 2020, changed the name from the Cheez-It Bowl over to the Pop ... employee is cleaning up the trophy ceremony confetti in the ...

WASHINGTON STATE AS of Friday had accounted for 2,600 of its 8,000 ticket allotment for the Cheez-It Bowl, WSU SID Bill Stevens told CF.C. A check of the CF.C archives shows that on Dec. 13 of ...

Take a look at some of the stats and history behind No. 15 South Carolina and No. 20 Illinois ahead of their matchup in the Cheez-It Citrus Bowl.

That even includes the Cheez-It Citrus Bowl. Erin Doolin and Erik Yates from Maryland tied the knot during a commercial timeout in the first half of the Cheez-It Citrus Bowl between No. 14 South ...

(WCIA) — Watch as the WCIA 3 Sports team looks back on the 2024 season and Illinois football’s trip to the Cheez-It Citrus Bowl. No. 20 Illinois will face No. 15 South Carolina on New Year’s ...