The Utah Hockey Club entered the league under very unusual circumstances, with the franchise only coming into existence less than six months before its inaugural season. As a result, the team opted to use temporary branding for said inaugural season while developing a permanent identity for the 2025-26 season.

The Utah Hockey Club's attempt to use 'Yeti' as their team name was denied due to potential confusion with the Yeti brand.

No matter how Utah Hockey Club is playing, one consistent question remains from its fans: When will a team name be announced and what will it be? While there’s not a clear answer, let’s take a look at the work Utah Hockey Club has done to create its official team identity and what is left to do before the 2025-26 campaign begins.

Watch the Game Highlights from Utah Hockey Club vs. Winnipeg Jets, 01/20/2025. Home; NFL; NCAAF; NBA; NHL; NCAAB; NCAAW; MLB; Daily Draw; Fantasy Sports; Soccer; Tennis; Golf; WNB

In an interview with the Deseret News last week, Utah Hockey Club captain Clayton Keller shared his thoughts on the team’s expectations and how they compare to reality. “Our expectation was to come in and make the playoffs and grow as a team,

Earlier this month, the trademark for Utah Yetis was refused by the United States Patent and Trademark Office due to a

The Utah Hockey Club has made an impact immediately in the NHL. In just their first season in the league, they've already developed a passionate group of fans and garnered support around the hockey community as they try to sneak into one of the Western Conference Wild Card spots.