If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes ...

Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it.

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech ...

Please note that your conversations will be recorded. When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building ...