Nvidia was gaining early Thursday amid signs of robust demand for artificial-intelligence chips from the wider market.Nvidia shares were up 1.7% at $148.77 in morning trading. The stock fell 1.4% on Wednesday.

To that end, Nvidia bears frequently highlight custom AI chips from big technology companies like Amazon ( AMZN 2.48%) and Alphabet ( GOOGL -1.51%) ( GOOG -1.54%) as cause for alarm. While both companies have designed custom silicon for their data centers, recent commentary should put Nvidia investors at ease.

Nvidia reports its much-awaited third-quarter results next Wednesday after the market close. Shares are in a buy zone. Technically, that makes Nvidia stock a buy. But investors who follow the IBD Methodology and realize there's earnings risk are wondering,

At least five research firms raised their price targets on Nvidia stock on Thursday ahead of the AI chipmaker's fiscal Q3 earnings report.