Hindustan Unilever, Minimalist

Hindustan Unilever to acquire Peak XV-backed Minimalist for over $340M
The deal gives Unilever’s Indian unit a stronger foothold in the premium beauty segment, adding to its portfolio of brands like Dove, Pond’s, and Lakmé. Minimalist, known for its actives-led skincare products, reported annual revenue run rate of over ₹5 billion and has been profitable since inception.
Hindustan Unilever acquires Minimalist for ₹2,955 crore to expand beauty portfolio
HUL acquires Minimalist for ₹2,955 crore, expanding its beauty portfolio with skincare products and AI-based solutions.
Unilever India unit set to acquire beauty brand Minimalist
Unilever’s India unit is acquiring Indian premium beauty brand Minimalist. Hindustan Unilever (HUL) announced it will take a 90.5% stake in the company for a value of 29.55bn rupees (US$342.3m), including debt. HUL also said that within two years Minimalist would be owned wholly by them.
Hindustan Unilever acquires 90% stake in Minimalist for Rs 2,955 crore
FMCG major Hindustan Unilever Limited has acquired 90.5 percent stake in skincare startup for Rs 2,955 crore in an all cash deal, the company said while announcing its quarterly results on January 22. The deal, one of the largest in the direct to consumer (D2C) space, will close by the end of the June quarter of 2025.
HUL to acquire direct-to-consumer brand Minimalist for nearly Rs 3,000 crore
ET first reported on January 3 that the deal was in the works. Founders Mohit and Rahul will continue to lead the business for two years.
Hindustan Unilever acquires over 90% stake in premium skincare brand Minimalist for ₹2,955 crore
Hindustan Unilever Ltd announced the acquisition of premium skincare brand Minimalist for ₹2,955 crore on Wednesday, January 22. HUL’s beauty and wellbeing segment, which it aims to boost with the Minimalist acquisition,
Unilever’s India Unit Will Acquire Premium Beauty Brand Minimalist
PARIS — Unilever ’s India unit is acquiring Minimalist, a premium beauty brand born in India. Financial terms of the deal were not disclosed. But Hindustan Unilever Ltd. said it is taking a 90.5 percent stake in the company through secondary buyouts plus primary infusion. Within two years, HUL should own the entirety of Minimalist.
Hindustan Unilever Bolsters Beauty Portfolio with $342M Minimalist Acquisition
Hindustan Unilever announced its agreement to acquire beauty startup Minimalist for approximately $342 million, marking a significant expansion in its premium beauty segment. The deal, set to close in the June quarter pending regulatory approval,
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Minimalist: 10x return in 5 yrs! Why HUL's takeover is a big win for D2C ecosystem - boAt's Aman Gupta explains
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Unilever's India unit to buy 'Minimalist' beauty brand, posts marginal Q3 profit rise
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Minimalist acquisition an example of making portfolio future fit: HUL CEO & MD
Hindustan Unilever Ltd acquires a 90.5% stake in premium beauty brand Minimalist for Rs 2,715 crore, marking its strategic ...
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HUL buys Minimalist for Rs 2,955 cr, okays ice-cream unit demerger
As part of the scheme, one equity share of KWIL will be allotted for every one equity share held in HUL. After the demerger ...