Snoop Dogg has launched a new jewellery line called Lovechild, created in collaboration with jewellery brand Metal Alchemist .

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.

The rap icon created the collection in collaboration with jewelry brand Metal Alchemist and gamma.: “I wanted to have a product I could share with the world that speaks to every element of who I am at this point in my life.

Snoop Dogg is spreading the love, one chain at a time. Meet Lovechild, the rapper and entrepreneur’s debut jewelry line.