The deal gives Unilever’s Indian unit a stronger foothold in the premium beauty segment, adding to its portfolio of brands like Dove, Pond’s, and Lakmé. Minimalist, known for its actives-led skincare products, reported annual revenue run rate of over ₹5 billion and has been profitable since inception.

Hindustan Unilever announced its agreement to acquire beauty startup Minimalist for approximately $342 million, marking a significant expansion in its premium beauty segment. The deal, set to close in the June quarter pending regulatory approval,

Hindustan Unilever Ltd announced the acquisition of premium skincare brand Minimalist for ₹2,955 crore on Wednesday, January 22. HUL’s beauty and wellbeing segment, which it aims to boost with the Minimalist acquisition,

Hindustan Unilever Limited has acquired a 90.5% stake in Jaipur-based premium beauty brand Minimalist. Minimalist’s founders, the Yadav brothers, hold 84% of the company while the remaining 27% is held by Peak XV Partners.

FMCG major Hindustan Unilever Limited has acquired 90.5 percent stake in skincare startup for Rs 2,955 crore in an all cash deal, the company said while announcing its quarterly results on January 22. The deal, one of the largest in the direct to consumer (D2C) space, will close by the end of the June quarter of 2025.

HUL acquires Minimalist for ₹2,955 crore, expanding its beauty portfolio with skincare products and AI-based solutions.

HUL will acquire the remaining 9.5 per cent stake from the founders within two years, as per terms outlined in the transaction documents

Hindustan Unilever acquires a 90.5% stake in beauty brand Minimalist, valuing it at ₹2,955 crore. Founders, Rahul and Mohit Yadav, will continue managing for two years. The acquisition aims to leverage synergies,

Minimalist raised Rs 110 crore ($15 million) from Unilever Ventures, the venture arm of Unilever, which also operates HUL in India, to scale its business