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Niccol, Starbucks
The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Brian
Niccol
, who took over as CEO in September, told analysts on an earnings call this week that the company's financial results "were very disappointing" as sales at U.S. stores opened for at least a year declined 6%, which was driven by a 10% decline in ...
Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition
Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our scale.”
Brian Niccol wants to make Starbucks a coffee shop again, but also a faster one
On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a “full-court press”
2d
New Starbucks CEO Scouted Cafes Before Taking Over: What He’s Tackling First
The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.
6d
on MSN
The burrito king in coffee land: Starbucks CEO Brian Niccol’s biggest challenge is fixing the bad vibes
The vibes are off at Starbucks. Baristas are overworked as they try to churn out a constant stream of complicated ...
9d
Somewhere Amid the Frappuccinos, Fans Say Starbucks Lost Something
Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...
1d
Chipotle: Dead Money Until The Demand Environment Improves
Chipotle's stock has declined over 9% since my "sell" rating, underperforming the S&P 500. Read why I'm neutral on CMG stock ...
8d
Starbucks CEO: Plans underway to pause price increases, remove iced energy drink, make coffee in 4 minutes or less
New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...
9d
Starbucks’ Niccol Maps Out Vision, Including Four-Minute Coffee
Starbucks Corp.’s new Chief Executive Officer Brian Niccol, addressing investors for the first time since taking the ...
Dallas Observer
1d
Starbucks Holiday Menu Returns: Here Are the New Drinks
Starbucks has made some recent menu changes. For one, the new CEO, Brian Niccol, removed the olive oil coffees from the menu.
1d
The surprising old-fashioned perk coming back to Starbucks after new CEO went undercover
Starbucks' new CEO is on a mission to turn the coffee giants fortunes around, and one of his plans is to bring back a retro ...
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