Samsung is considering introducing a new premium smartphone brand that would exist alongside or even replace its iconic ...

Samsung's Galaxy brand of devices has defined the company, heck, the entire tech industry since its inception back in 2009.

According to a new report, Samsung is planning to move away from the "Galaxy" brand for its premium smartphones.

The report, by Korean tech site eToday, says that Samsung is considering a major shake-up of its branding – and that shake-up ...