Here, he shares what he learned from his highly successful launch of Pepsi Max in the early 90s, when he was part of the team running PepsiCo’s operations in the UK.

EA Sports FC and Pepsi are teaming up once again for a new ... with each code guaranteed to redeem an in-game pack. These are the five in-game packs that you will be granted: ...

Rivian’s biggest battery pack has been delayed. The Rivian R1T and R1S are certainly impressive EVs, but the brand has admittedly fallen into production hell. It looks like the “Max Pack” is ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

SHOPPERS have been left divided by the return of an axed Coca-Cola drink four years after it was taken off shelves. The soft drink company decided to reward customers with a festive treat that has ...

The Asda Rewards Mega Event weekend is back for its third weekend - with huge savings. Fast becoming a staple for shoppers, ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Skilled jobs start at 34 cents an hour and max out at 50 cents an hour ... the date of the second. A Pepsi, for example, ...

The Asda Rewards Mega Event weekend is back for its third weekend and from stores opening on Friday, November 8 to closing on ...

Pepsi fans are eagerly anticipating a new flavor expected to land on store shelves in the next few months. Beverage blogger ...