Food and drinks - PepsiCo, one of the leaders in the food and beverage industry, announces the launch of Pepsi Twist Zero ...

Pepsi fans are eagerly anticipating a new flavor expected to land on store shelves in the next few months. Beverage blogger ...

The classic Coca-Cola brand has largely owned the lemon-lime soda market in a way that has squeezed out all competitors. You can't fault PepsiCo (PEP) for its lack of trying to compete. The number ...

Here, he shares what he learned from his highly successful launch of Pepsi Max in the early 90s, when he was part of the team running PepsiCo’s operations in the UK.

SHOPPERS have been left divided by the return of an axed Coca-Cola drink four years after it was taken off shelves. The soft drink company decided to reward customers with a festive treat that has ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

PepsiCo is replacing Sierra Mist with a new lemon-lime soda — Starry ... Instagram-able, than many of Pepsi's other offerings," Saunders told CNN. But whether Starry's flavor packs enough ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

And if you don't have a ring, a sizable chunk of cash will do. Just ask Pepsi: The pop star has landed a $50 million advertising deal with the soda company. As part of the arrangement, Beyoncé ...