Food and drinks - PepsiCo, one of the leaders in the food and beverage industry, announces the launch of Pepsi Twist Zero ...

The classic Coca-Cola brand has largely owned the lemon-lime soda market in a way that has squeezed out all competitors. You can't fault PepsiCo (PEP) for its lack of trying to compete. The number ...

Here, he shares what he learned from his highly successful launch of Pepsi Max in the early 90s, when he was part of the team running PepsiCo’s operations in the UK.

B ack in May, Pepsi’s global PR accounts announced “Pepsi Electric,” a new zero-sugar blue Pepsi to be released exclusively in the United Kingdom. I loved Pepsi Blue, so any ...

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The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

PepsiCo is replacing Sierra Mist with a new lemon-lime soda — Starry ... Instagram-able, than many of Pepsi's other offerings," Saunders told CNN. But whether Starry's flavor packs enough ...

And if you don't have a ring, a sizable chunk of cash will do. Just ask Pepsi: The pop star has landed a $50 million advertising deal with the soda company. As part of the arrangement, Beyoncé ...

Fans seemed thrilled by the news of the forthcoming flavor, with one writing, “Now that looks good,” as another cheered, “Yesssssssss.” The new flavor looks like “Heaven,” one Instagram user declared.