Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

Here’s the branding news we’re tracking this week. This week in branding news, Audi revealed a new logo, the hosiery brand ...

In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built ...

The new EV series will be tailored for the Chinese market, utilising local suppliers and technologies to tap into a growing ...

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

Audi is embracing its future in China with the launch of a new electric sub-model called AUDI E that ditches the iconic "four ...

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital ...

Audi is taking a radical step in China: a new electric car brand without the iconic four rings is intended to appeal to young ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

AUDI, the offspring brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi ...