James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the billion dollar relationship almost never happened. It was in 2015 that ...

James debuted another player-exclusive colorway with the Nike LeBron 22 "Ohio State." During last night's 119-102 win over the Atlanta Hawks, James provided 30 points and eight assists while ...

LeBron James signed with Nike in 2003, but he almost ended up with Reebok instead. James said he had three pitches, one from Nike, Reebok and Adidas, during a recent appearance on "New Heights." ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. LeBron James has been the premier player in ...

For over 20 years, LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 billion. But James' future with the Oregon-based ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

LeBron James has revealed why he turned down ... While currently signed with Nike, James once weighed different options. At a young age, James was inspired by Michael Jordan and Penny Hardaway ...