The franchise kept the nickname when it relocated from San Diego to Los Angeles in 1984. The team's first logo in San Diego ... to the team saw the need for a rebrand, citing the voice of the ...

Jerry West, an all-time legend in basketball history, is set to be honored by the Los Angeles Lakers in a heartfelt tribute. Known affectionately as 'the Logo,' West's influence on the game is ...

What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to the ...