A new trophy given to the winning team was commissioned ... Prior to that, it was the Cheez-It Bowl as Kellogg’s became the title sponsor. In total, there have been nine different title sponsors ...

For those in need of a postgame snack, look no further than the trophy for this iconic college ... has been known as the Cheez-It Bowl. Now, it's the Pop-Tarts Bowl, and it's fair to say that ...

Brilliant sponsorship by Cheez It. If you can't afford the national championship game, slap your name on a game so heinous that everyone will be buzzing about it.

The Kellogg Company, which bought the naming rights to the game in 2020, changed the name from the Cheez-It Bowl over to the Pop ... employee is cleaning up the trophy ceremony confetti in the ...

Take a look at some of the stats and history behind No. 15 South Carolina and No. 20 Illinois ahead of their matchup in the Cheez-It Citrus Bowl.

That even includes the Cheez-It Citrus Bowl. Erin Doolin and Erik Yates from Maryland tied the knot during a commercial timeout in the first half of the Cheez-It Citrus Bowl between No. 14 South ...

Florida State vs Oklahoma prediction, game preview, odds, how to watch. Cheez-It Bowl, Thursday, December 29 Date: Thursday, December 29 Game Time: 5:30 ET Venue: Camping World Stadium ...

The Kordeezy Fantacheezy is a special collaboration between Love Island season six winner, Kordell Beckham, and Cheez-It. (Image via Instagram/@cheezit) The Kordeezy Fantacheezy, a special ...