Every company has a misstep sometimes, but somehow Intel has managed to step on a series of cartoon rakes in the grass over the last few years. Lunar Lake might be the product that helps them avoid the crash landing that seems to be in the cards,

Intel launched its Meteor Lake laptop chips last year, which included built-in AI accelerators and improved power efficiency. Lunar Lake ups the ante considerably. Not only has Intel ramped up the AI compute capacity, but it's claiming best-in-class battery life.

After months of hype, the first laptops packing Intel's new Lunar Lake chips have launched at IFA 2024 in Berlin — and they're on their way to store shelves near you.

In the over two decades that I’ve been covering the PC space, I have rarely seen such confidence in a next gen product as I've seen from Intel execs about Lunar Lake.

With Lunar Lake, Intel has made a strong comeback. Available data suggests Lunar Lake matches Snapdragon X Elite in perf/watt.

Simply put, Lunar Lake (as far as we know) isn’t destined to be a CPU powering the best gaming laptops, as it doesn't play well with a dedicated GPU. And if you see any laptop makers brag about a new gaming laptop sporting one, I’d take any claims with a serious pinch of salt.

Lunar Lake processors and their potential in the artificial intelligence (AI) PC market should have brought a lot more hope to investors than it did. And new word about its manufacturing plans should have bolstered hope.