"This kid pretty much came out figuratively with both middle fingers in the air, doing what he does for the people who love what he does, unapologetically," said Kid Rock.

So much has been said in the aftermath of Kendrick Lamar's polarizing performance during the Super Bowl halftime show. At this point, nearly a week after the Grammy Award-winning rapper took center stage in arguably the biggest sporting event of the year, fans and pundits alike still can't stop talking about Lamar and what he did at Super Bowl LIX.

Kendrick Lamar has the hot hand and landed another huge achievement less than two months into 2025. His Super Bowl LIX halftime show is now the most-watched halftime show of all time, outdrawing Michael Jackson’s halftime show from over 30 years ago.

The rapper indeed made history. Roc Nation announced that his halftime show is now the most-watched Super Bowl performance of all time with a monster 133.5 million viewers, dethroning Michael Jackson's longstanding record of 133.4 million viewers in 1993.

Roger Goodell allowed Kendrick Lamar to exploit his spotlight not to entertain the Super Bowl audience but to renew one of those rapper beefs with Drake.

Although Kendrick Lamar’s Super Bowl halftime performance left many viewers stunned, it still wasn’t quite as stunning as Kid Rock’s mental gymnastics of a reaction. On Friday’s episode of Real Time with Bill Maher,

Kid Rock, an ally of President Donald Trump and country star, called lyricist Kendrick Lamar's Super Bowl 59 halftime show "DEI" in a new interview.