New Starbucks CEO Brian Niccol lays out priorities for turnaround
Starbucks CEO Brian Niccol had his first day on the job Monday — and yes, he was in the company's Seattle headquarters. Niccol, the California-based former head of Chipotle, joined the coffee giant following the ouster of former CEO Laxman Narasimhan last month and will be under the gun to turn around Starbucks' lackluster financial performance.
For new Starbucks CEO Brian Niccol, the future of the popular coffee chain is rooted in concepts from it's past. The new ...
On his second day in charge, new Starbucks chief executive Brian Niccol wrote a letter to customers, employees and ...
We’re getting back to Starbucks. We’re refocusing on what has always set Starbucks apart,” Niccol said, adding that coffee is ...
In a new memo, Niccol offers a clinical deconstruction of what’s going wrong at the coffee chain—and hints as to how he plans ...
Starbucks CEO Brian Niccol is narrowing his focus on the company's U.S. business during his first days at the helm of the ...
Brian Niccol shared that he uses a “beat-up notebook” to track his progress toward career goals, advising others to find ways to stay focused ...
New Starbucks CEO Brian Niccol revealed he will initially focus on company's business in the U.S. before turning to the ...
Starbucks CEO Brian Niccol in Seattle on Monday, his first day leading the company. (Starbucks Photo / Joshua Trujillo) In ...
Starbucks CEO Brian Niccol says a cliché’ career advice and a five-word phrase convinced recruiters that he was indeed ...
Fifty-three years after its founding, Starbucks is unhappy with what it’s become – and trying to figure out how to meet ...
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