Digital Marketing News: Marketing Technology
WEBStudy finds 7 in 10 organisations now use marketing technologies and gen AI. Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, supported by Deloitte, found 75% of marketers are now utilising these tools.
News - Marketing Tech News
WEBOrganisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, supported by Deloitte, found 75% of marketers are now utilising these tools. However, despite this widespread adoption, companies are only using about 56% of the martech tools they ...
Will Google's EU win reshape the future of digital advertising?
WEB4 days ago · Google has claimed a rare legal victory with the European Union General Court’s overturning the €1.49 billion antitrust fine levied on the internet giant in 2019. The verdict was a huge victory in Google’s struggle with the EU, signalling a turning point in the long-running dispute over competition in digital advertising.
88% of marketing and event professionals are using AI
WEBNov 7, 2023 · Kaltura, a video experience cloud firm, has released a new report titled ‘Riding the Wave: 2024 Survey Report on the Use of AI Technologies in Marketing Teams‘.. Based on a global survey involving hundreds of marketing professionals, the report provides a comprehensive overview of AI’s influence on the marketing and events industry, exploring how they harness AI to enhance their ...
Marketing 4.0 in the digital economy: Moving from traditional to ...
WEBMar 8, 2017 · Permission marketing, introduced by Seth Godin, revolves around this idea of asking for customers' consent prior to delivering marketing messages. However, when asking for permission, brands must act as friends …
Old School: The forgotten tech making a comeback with marketers
WEBAug 16, 2021 · Old tech, one common goal. Today, we’re going to look at three pieces of ‘old’ marketing tech that are making a significant comeback with modern marketers (although, arguably, they’ve never really left the fray). Although they operate on different platforms and have considerably different use cases, email marketing, QR codes and SMS ...
DataAlly launches beta phase for Facebook ad creative …
WEBSep 17, 2024 · DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge tool is designed to help marketers, creative strategists and business owners optimise their Facebook ad campaigns by providing actionable insights.
Marketing Archives - Marketing Tech News
WEBUser acquisition has always played a critical role in the ultra competitive mobile gaming industry. With the mobile gaming market projected to surpass $173.4 billion by 2026, studios are motivated to outspend the competition, or try different tactics to stand out.
69% of marketers increase spend on content despite challenging …
WEBMay 4, 2023 · Research from Bynder’s inaugural State of Content report has revealed that despite the current economic climate, 69% of global marketing teams have increased or maintained their spend on content creation, management, and distribution this year.. The survey of 1,297 global CMOs found that the increased investment in content creation, management, and distribution was a tactical decision to be ...
marketing tech Archives - Marketing Tech News
WEBAug 16, 2021 · In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech. Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix.