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Lucozade by adam&eveDDB | Creativebrief
WEB6 days ago · Lucozade. A new masterbrand platform brings together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year history. 'Bring the Energy' is a rallying call that shows how Lucozade helps people to rise to the challenge and to move with energy. Campaign launch date: 16th May 2024.
Petplan launches largest campaign to date - Creativebrief
WEBFeb 5, 2024 · Share. ‘Lost without you’ by Freya Ridings is the soundtrack to an emotive new campaign for Petplan, created by Now. The campaign marks the largest integrated push to date from the pet insurance brand, which is part of the Allianz insurance group. The emotive spot features Professor Noel Fitzpatrick, also known as the Supervet, who is a ...
‘We have to make sure we aren’t going backwards’ - Creativebrief
WEBSep 4, 2024 · To celebrate the Women in Marketing Awards, Creativebrief is asking winners and supporters to pay it forward by sharing their advice with the next generation of marketing leaders. 1. Put yourself out there. “Marketing and media are still very male-dominated so it is even more important that we put ourselves out there.
adidas | Adizero Adios Pro Evo 1 - Creativebrief
WEBThe Brief. When adidas launched the Adizero Adios Pro Evo 1, they did so with one laser-focused ambition: to change the course of running history. We needed to unleash the Pro Evo 1 and adidas’ ‘lightest ever’ story with maximum impact. What this couldn’t be was just another shoe release leading up to just another marathon.
Gala Bingo by Neverland - Creativebrief
WEBJan 18, 2024 · Gala Bingo. Continuing the brand’s long running sponsorship of ITV’s The Chase, this campaign build on the comedic gameshow concept launched in 2023. The 30+ idents run in pairs across breaks, as stand alone jokes, and a couple of the skits run across every ident spot of an episode. Campaign launch date: 18th January 2024.
Creativebrief | Connecting progressive brands and agencies
WEBThis guide helps brands navigate the social landscape, from understanding online culture to embracing AI and social guidelines. We offer tips to avoid the cringe abyss and join relevant discussions. Even we get puzzled by some trends, but our experience can help you find your flex in the social world. October 4th 2024.
Starbucks campaign spotlights the stories on every table
WEBAug 31, 2022 · The campaign aims to uplift and inspire others to follow their own passions. The campaign brings to a close the 5-year partnership between Iris and Starbucks UK which produced award-winning creative such as the “What’s Your Name?” campaign. Starbucks' pitch review process for its next creative …
Nando’s campaign highlights the brand’s unique impact on culture
WEBMar 16, 2023 · In Nando’s latest campaign, ‘This Must Be The Place’, the brand is seeking to build on these cultural touchpoints by showcasing these unique moments. Directed by Jonathan Entwistle, the youthful, funny and upbeat film plays out scenarios synonymous with the much-loved chicken chain that viewers will undoubtedly relate to.
RE/SIGN shines a light on fake sign language on TikTok
WEBJul 31, 2024 · Re/Sign is a new campaign aimed at challenging fake sign language. To counter the rise of fake sign language, the campaign calls on BSL Consultant Cherie Gordon to help promote real BSL. Three trending music tracks, ‘Hotter Now’ by Lu Kala, ‘This Is Me’ by Kullah featuring Jessy Covets and ‘Get …