AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
The Trade Desk Reframes Its Open Internet Vision As ‘The …
WEBMay 9, 2024 · By James Hercher. Thursday, May 9th, 2024 – 9:58 am. SHARE: The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $491 million, a 28% increase from last year, and net income (i.e., profit) jumped from $9 million in Q1 2023 to $32 million this quarter. Consistent revenue growth and …
Agencies - AdExchanger
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
AdExchanger’s Regularly Updated Guide To UID 2.0
WEBMay 25, 2021 · Operators will be tasked with generating the UIDs themselves and hosting them on servers. Prebid was the first to volunteer.. In late July, IPG-owned Acxiom and Kinesso signed on to serve as the first two so-called “closed operators” for UID 2.0. Theoretically, this will enable them to keep first-party data in-house in a privacy-safe …
Meet Sellers.json: It’s Like Ads.txt, But For The Buy Side
WEBApr 11, 2019 · OpenRTB SupplyChain Object lets buyers see all of the parties that are selling or reselling a given bid request, while Sellers.json is like the inverse of Ads.txt – a file that supply-side platforms and exchanges can use to list all their direct and intermediary programmatic sell-side partners. Sellers.json files will be posted at the root of ...
3 Auctions Rule Digital Advertising. Here’s A Guide To
WEBNov 20, 2019 · Here’s A Guide To Navigating Them. Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a way to have multiple exchanges bid …
PROGRAMMATIC I/O 2021 - AdExchanger
WEBThank you for joining us at PROGRAMMATIC I/O New York. Mark your calendars for next year’s event. October 17-18, 2022. Actionable takeaways MARKETERS, AGENCIES, & PUBLISHERS need now. 2022 Registration Now Open.
Events Resources - AdExchanger
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile. NEXT EVENT.
Ads And Tough Trade-Offs; Can An Organic TikTok Trend Survive …
WEBAug 19, 2024 · Advertising is considered low-hanging fruit, but the trade-offs add up. Netflix, with a light ad load, has only 20 million or so active ad-supported accounts. And advertisers don’t just come flocking. Ad sales leaders Peter Naylor and Jeremi Gorman, who since departed Netflix, apparently collided with product leaders with different ideas ...
District M And Sharethrough Merge To Form Single Exchange
WEBFeb 9, 2021 · Post-merger, District M will move its accounts and partnerships onto Sharethrough’s platform, STX. Together, the merged exchange will reach 40,000 publishers, giving advertisers more scale than before. The combined company also plans to add CTV to its roster. Greenberg said that the two exchanges’ publisher imprint wasn’t …