Media in Canada
WEBNewcomers are consuming Canadian media before they arrive. According to study conducted by GroupM, CMDC, and Kijiji Canada, new Canadians still represent an untapped market. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
How Canadians are getting their news without Meta
WEBMay 16, 2024 · The research found that more than a third of online Canadians (35%), mainly those 18 to 34, feel they will consume less Canadian news as a result of the Meta ban. Women (39%) are more likely to feel this way than men (31%). The Meta ban did impact usage of Facebook in particular for news, which was cut nearly in half from Spring 2023 (29%) to ...
Media in Canada
WEBNewcomers are consuming Canadian media before they arrive. According to study conducted by GroupM, CMDC, and Kijiji Canada, new Canadians still represent an untapped market. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
Most-read of 2021: Media Companies - Media in Canada
WEBDec 21, 2021 · Rogers Sports & Media enters OOH by acquiring Rouge Media Group. While 2021 will likely be remembered for some other key events at Rogers, the company attempted to start the year on the right foot with an entry into a whole new media realm. The company’s Sports & Media arm acquired Rogue Media Group, along with its staff and network of 2,600 ...
Canadian ad sales to grow to nearly $25 billion - Media in Canada
WEBJun 18, 2024 · The report forecasts that Canadian media owners’ ad sales will grow 7.8% to $24.5 billion in 2024, the fastest growth rate in three years. The return of events such as the summer Olympics, which attract more than 300 million viewers worldwide, will boost the spending. However, the industry in the country tends to benefit more from the winter ...
Canada’s ad market expected to top $20 billion this year
WEBDec 6, 2022 · Canada’s ad market expected to top $20 billion this year. Despite lowering its forecast from June, Magna still expects growth to continue into 2023. By Patti Summerfield. December 6, 2022. Magna’s bi-annual Global Advertising Forecast says Canada’s ad sales in 2022 will hit $20.4 billion, which represents 5.6% growth from 2021 but is 1.5% ...
News - Media in Canada
WEBSainte-Justine Foundation’s media plan aims to diversify donor base. With primetime TV spots, OOH, and digital strategies it is the largest fundraising campaign ever undertaken by a single hospital in Quebec. By Staff. 5 days ago.
How will media be redefined in 2022? - Media in Canada
WEBDecember 21, 2021. The end of another year inevitably means beginning to look ahead to what 2022 will throw at the industry, both in terms of challenges and opportunities. Some media leaders that make up the board and membership of the CMDC are choosing to look on the brighter side, and below, they offer their perspectives on how the role of ...
News media most credible with Canadians: report
WEBNovember 16, 2023. Kaiser & Partners has released its third annual survey on trust and credibility in news sources showing that across all generations, news from established news media (55%), local experts (36%), public health agencies (32%) and from governments (29%) is considered most credible. On the other hand, some younger Canadians are ...
By The Numbers: Canada’s ad market officially recovered
WEBNov 1, 2021 · TV has exceeded pre-pandemic levels – Q3 was the first quarter where every month saw growth versus 2019. In Q4 of 2020, Canada crossed a 60% digital share. And that was the highest we’d ever seen. Currently for Q3, it’s sitting around 57%. That, combined with the 34% ad spend we’re seeing for TV …